This policy describes how we, Trapp’d Games LTD, use your personal data when you use our website (www.trappd.com) or when you participate in one of our branded experiences. We have provided this policy to ensure that you understand what personal data we may collect and hold about you, what we may use it for and how we keep it safe.  You have legal rights to access the personal data that we hold about you and to control how we use it which are also explained within this policy.

You can read or print this whole policy. We use sub-headings to help you find specific information that you may be looking for more easily.


We are Trapp’d Games Limited, our registered head office address is: Thistledown barn, Holcot Lane, Sywell, Northants, NN6 0BG

You can contact us via email:


We collect:

  • Personal data that you provide to us. There are lots of ways in which you may share your personal data with us, for example, you may register on our website, enter one of our competitions, post on social media sites that we run, contact us in connection with one of our Trapp’d experiences that you would like to make a booking for, have already made a booking for or that you are participating in, or when you purchase a gift voucher on our website, or you may make contact in connection with a franchise or an investment opportunity. The personal data that you provide to us may include your name, company name, address, e-mail address, and phone number, financial and credit card information, date of birth and gender as well as the details of any enquiry you make with us. We will also collect some information about your booking(s) where applicable such as the game(s) you have booked to play, the date, time and location and the names of any participants you are booking on behalf of.
  • Personal data about your use of our website. This is technical information and includes details such as your IP address, your visit login information, browser type and version, time zone setting, browser plug-in types and versions, device type, operating system and platform, as well as details of how you navigated to our website and when you left, what pages you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs).
  • Personal data we receive from 3rd parties. If we work with other businesses or use sub-contractors these parties may collect personal data about you which they will share with us. Or if you are a participant in a game that has been booked by someone else, they may have provided us with your name when they made the booking. Or we may have your name and contact details passed to us by a someone else that refers you to us so that we can provide you with our goods or services.

Images and photography

On site photography services. At some of our sites, we offer photography services to enable you to get an emailed photo of your Trapp’d experience.

Images you share with us. For example, when you post images on one of our social media account or when you share them using our Trapp’d hashtags, or if you agree to us using your image(s) for our own purposes.

CCTV images. We use CCTV in our venues for security and safety purposes. We also use CCTV in the game rooms to enable the Games Hosts to assist the players. Images captured through CCTV are monitored in real time and we may record or store CCTV images.


We use your personal data in the following ways

  • personal data that you provide to us is used to:
    • provide you with the information, products and services that you request from us
    • send you some service emails related to your booking(s) for example but not exclusively: a confirmation once your booking is successful and a thank you for taking part
    • provide you with marketing information in accordance with your marketing preferences
    • if you have provided us with your date of birth and have opted into marketing emails, we may send you some birthday treats
    • manage and administer our business
    • review and improve our goods and service
    • personal data that we receive from third parties is combined with the personal data that you provide to us and used for the purposes described above.    personal data about your use of our website is used:
      • to administer our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes
      • to improve our website to ensure that content is presented in the most effective manner for you and for your computer or mobile device
      • as part of our efforts to keep our site safe and secure
      • to measure or understand the effectiveness of advertising we serve to you and others
      • to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them
      • to deliver relevant promotions and advertising to you online or on social media


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website or when you use our app and also allows us to improve our website. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy on our website.


Whilst we always want you to be aware of how we are using your personal data, this does not necessarily mean that we are required to ask for your consent before we can use it.  In the day to day running of our business we may use your personal data without asking for your consent because:

  • we are entering into and carrying out our obligations under a contract with you •           we need to use your personal data for our own legitimate purposes (such as the administration and management of our business and the improvement of our services) and our doing so will not interfere with your privacy rights

In exceptional circumstances we may wish to use your personal data for a different purpose which does require your consent.  In these circumstances we will contact you to explain how we wish to use your data and to ask for your consent.  You are not required to give consent just because we ask for it.  If you do give consent you can change your mind and withdraw it at a later date.


You are not under a legal obligation to provide us with any of your personal data but please note that if you elect not to provide us with your personal data we may be unable to provide our goods or services to you.



You have a legal right to know what personal data we hold about you – this is called the right of subject access.  You can exercise this right by sending us a digital request at any time. Please mark your email “Subject Access Request” and send it to us by email to info@trappd.com.

You also have rights to:

  • prevent your personal data being used for marketing purposes
  • have inaccurate personal data corrected, blocked or erased
  • object to decisions being made about you by automated means or to your personal data being used for profiling purposes
  • object to our using your personal data in ways that are likely to cause you damage

or distress

  • restrict our use of your personal data
  • require that we delete your personal data
  • require that we provide you, or anyone that you nominate, with a copy of any personal data you have given us in a structured electronic form such as a CSV file

You can find full details of your personal data rights on the Information Commissioner’s Office website at ww.ico.org.uk.

Automated decision making and profiling

We do not make use of automated decision making.


We share your data with the following people in the day to day running our business:

  • other companies that are part of the Trapp’d group of companies
  • any business partners, suppliers and sub-contractors we work with to provide you with goods or services that you have requested from us. For example, we are required to share data with our booking engine provider and payment processors when you make a booking with us. We will also share data with our email service provider in order to send you service or marketing emails.
  • analytics and search engine providers that assist us in the improvement and

optimisation of our site

  • We may also share your personal information with third parties on a one-off basis, for example, if:
    • we sell or buy any business or assets (including our own), in which case we will disclose your personal data to the prospective seller or buyer of such business or assets
    • we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our website terms of use and other agreements; or to protect the rights, property, or safety of our customers, ourselves or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


We take every care to ensure that your personal data is kept secure and we have implemented a range of measures to help protect against loss, misuse or unauthorised access, disclosure or destruction of the information we hold about you.

Unfortunately, sending information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of personal data sent to our website; you send us personal data at your own risk. Please contact us immediately if you believe that your personal information under our control has been compromised.


We will add your details to our marketing database if:

  • you make an enquiry about our goods or services
  • you buy our goods or services
  • you have told a third party that you would like them to pass us your contact details so that we can send you updates about our goods and services
  • you have registered with us (for example on our website, or at one of our locations) and have indicated during the sign-up process that you are happy to receive marketing communications

We may also send you marketing communications by email if you give us your consent to do so. You can unsubscribe from those at any point by using the unsubscribe link at the bottom of each email.

We never share your personal data with third parties for marketing purposes.


We only keep your personal data for as long as we actually need it.  For example, in practice, this generally means that we will keep:

  • a record of the goods and services we provide to you (including a copy of your full customer file) for 7 years or more
  • a record of your contact details and interactions with us on our marketing file, until you object to marketing or ask for your information to be deleted

In some case we may need to keep your information for longer in order to comply with a legal obligation.

Please note that we may anonymise your personal data or use it for statistical purposes.   We keep anonymised and statistical data indefinitely, but we take care to ensure that such data can no longer identify or be connected to any individual.

If you have any questions about how long we may retain specific information for, you can contact use using the contacts details included in this policy.


If you are unhappy with the way we have used your personal data, please contact us to discuss this using the contact details set out in the section above.

You are also entitled to make a complaint to the Information Commissioner’s Office which you can do by visiting www.ico.org.uk.  Whilst you are not required to do so, we encourage you to contact us directly to discuss any concerns that you may have and to allow us an opportunity to address these before you contact the Information Commissioner’s Office.


We will review and update this policy from time to time. This may be to reflect a change in the goods or services we offer or to our internal procedures or it may be to reflect a change in the law. The easiest way to check for updates is by looking for the latest version of this policy on our website (www.trappd.com) or you can contact us to ask us to send you the latest version of our policy.

Each time we update our policy we will update the policy version number shown at the end of the policy and the date on which that version of the policy came into force.

This is policy version 1 which came into effect on May 23rd, 2018.